Cheap Flight To Ibiza - Restaurant Business Entree - Experiential Marketing

The deli has firmly established its reputation as a quintessential NYC food fest destination. The noise level is loud; the atmosphere is electric. Mile-high sandwiches and wait staff with attitude, you know there are two things you can count on every time you dine there, if you've ever been to Carnegie Deli in New York City.

It beautifully mirrors the overall gracious experience the hotel offers its guests. Their English Afternoon Tea is a very fond and elegant memory, over at The Drake hotel in downtown Chicago, meanwhile.

Is the imprint of a great overall experience, the reason customers become regulars, the lingering impression, ideally. While their impressions are fresh on their minds, what do you want them to tweet about as they make their way to their next destination? What do you want them to remember, experiential Restauranting
When patrons leave your establishment?

The ideas are simply endless. Simple fare with comfortable surroundings; thematic interpretation; rare and challenging recipes and ingredients; dance or act; a quirky mix of wait staff that can sing, it can manifest through unique offerings like international flair. Or be rooted in local culture and history, the soul of your restaurant can emanate from the chef's personality and culinary skills.

The Key Elements of Experiential Restauranting/Style and Substance

And the ability to articulate it
- Presentation of concept/personality that permeates all aspects of your operations
- Menu that not only reflects the concept but differentiates the restaurant
- Passion for food that radiates through the menu (think "Like Water for Chocolate" wedding feast)
- Service that reflects the concept and desired lasting impressions
- Identified and evolving "extras" which build the restaurant's cache over time - Clear concept of establishment style/type of cuisine,

The Key Elements of Experiential Marketing/Mirroring Restaurant Ambiance

And content/writing style
- Advertising and promotions with insights into the dining experience
- Socialized marketing: Weaving different experience elements across select social media
- Mobile marketing: Patron outreach and restaurant locator tool*
- Bringing the dining experience full circle
* Example: Foursquare/Google Maps Mashup ("Musings of a VC in NYC" blog entry and comments) navigation, imagery, and logo reflecting the intended personality
- Website look and feel, name, - Storefront and interior,

The ultimate risk is the failure of your restaurant. You are placing your core competency in jeopardy, if you choose to take the "easy" way out and cut the quality of your food and hope for the best. Be sure to communicate why you are doing so with your patrons. Consider changing your hours of operation or meals offered. Either reduce the number of menu items and/or incrementally increase the pricing. We repeat DO NOT sacrifice the quality of your ingredients or recipes to save money, dO NOT, experiential Advice/Warning
When economic and/or other financial constraints stand to impact your bottom line.